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Web Design

Custom WordPress Website Design for Life Coaches & Small Businesses

I specialize in creating beautiful, functional WordPress websites for life coaches, course creators, and small businesses. Whether you’re launching your first site or refreshing your brand, I’ll help you build a site that reflects your values and attracts your ideal clients.

What’s Included in Every Website

RSVP

Built with WordPress & Yootheme Pro

Custom design using a flexible, drag-and-drop builder for easy updates.

SEO Setup with Yoast

Optimized for search engines with keyword targeting and meta descriptions.

Security & Backups

Includes anti-virus, firewall, malware protection, and double backups.

Google Integration

Connected to GA4 and Google Search Console for performance tracking.

Content Support Available

Copywriting and image sourcing based on your business brief.

Ongoing Maintenance Options

Flexible packages for updates, blog posts, and edits as your site grows.

Ongoing Support – So You’re Never on Your Own

Once your website is live, you don’t have to figure out the rest by yourself. I offer monthly website maintenance packages starting from £40 per month, covering security updates, plugin updates, backups and peace of mind. Whether you want occasional help or regular ongoing support, there’s a package to suit you.

Ready to get your site found on Google too? My SEO Setup service is the natural next step – a one-off setup that gets your site properly optimised, without the tech overwhelm.

Icon and word depicting Plugins

Affordable Website Packages

Websites start from just £350 for a one-page site, with five-page sites from £650.

Payment plans available – spread the cost over three monthly instalments.

Websites I’ve Designed for Coaches & Creatives

Louise Smith Coaching
Beyond Coaching 4 U
Indigo Adolescents Counselling
Mind Mat Coaching
Lucy B Life Coach
Hannah Young Life Coach
Mark Beach Life Coaching
Mind Edit
The English Coaches
Coaching With Ama
The Power of Coaching Website Design
Let Yourself Grow Coaching
Grow Grateful Gorgeous

What My Clients Say

Natalie Watkins

I can’t recommend Caroline enough (in fact, I do, on an almost weekly basis!)

Her communication was clear, always asking me the right questions in order to get a complete idea of what my vision was.

She understands people well which helps to make something that reflects you and your approach to your clients.

The process was simple and fast and saved me months of studying YouTube videos! I was so happy with the result that I returned six months later for another website for my second business. If you really want to save time, anxiety and money then contact Caroline for a chat about what you need.

Samia Boyd

As soon as I’d listened to Caroline’s presentation on setting up a coaching business during the Pure Coaching Academy course, I was confident that I’d be choosing her for building my website and it has proven to be an extremely sensible and valuable investment!

From our initial consultation it was clear that Caroline not only had a huge wealth of experience in this field but could use her own skills and creativity to turn what was my basic idea into a reality far beyond my own capabilties.

Caroline is unbelievably efficient but also patient and always considerate of how I wanted my website to be.

She has guided me through every stage of what I need to provide with easy-to-follow instructions and has taken the fear out of not even knowing where to start.

I would recommend Caroline to anyone who wants a friendly, professional and reliable service. 

Caroline built a glorious website for my new Coaching business.

I had a call with Caroline before we got started, and she quickly grasped what I was looking for in terms of style.

Caroline was hugely supportive, giving me advice on lots of other aspects of the tech side of setting up my business, and produced a fantastic end-product.

Thank you!

Louise Smith Coaching

Louise Smith

I would highly recommend Caroline to anyone who is feeling completely overwhelmed with tech but would like a website for their business.

Caroline took my content and then put it into a beautifully designed website, which I would never have put together on my own.

At each stage you can adapt the website as you wish but her design was so good this was hardly needed. She went above and beyond to complete it too.

Thank you Caroline!

Caroline built me an excellent website that I absolutely love.

It looks highly professional and reflects exactly what I had envisioned.

Throughout the process, she offered lots of guidance, provided helpful support videos, and always responded quickly to any questions I had.

Her attention to detail and commitment to quality really stood out.

I can highly recommend Caroline to anyone looking for a top-notch website and outstanding support.

Mindmat Coaching

Matilde Casaglia

Caroline is fantastic and she can build a website in a matter of days! She is fast and efficient, understands straight away your needs and will make your dream website come true with a professional and knowledgeable approach. 

I appreciated how quickly she amended the changes we discussed, her feedback on website functionality and how she respected my deadline always and supported me when I got stuck with technical issues. 

I would recommend her to anyone looking for a super VA. 

I recruited Caroline as my PA and website designer following the completion of my Pure Academy Coaching course where we were initially introduced.

This introduction was a game changer for me as Caroline has been a wonderful support helping me to create all my platforms on social media as well as my website. 

I cannot recommend Caroline enough, through the whole process, she was exceptionally kind, patient and knowledgeable.  Thank you Caroline I couldn’t have launched my business without you, you’re a complete star.  

Lesley Rothera

The website Caroline has designed for me is over and above anything I could have imagined.

Caroline was incredibly helpful at every stage and provided a lot of valuable information to help me create the best written content.

I could not recommend Caroline enough.

Oz Cantekin

Working with Caroline on my first website was an excellent experience.

She was highly responsive, supportive, and guided me through every step of the process, keeping me consistently informed of progress.

Her professionalism and attention to detail made the entire experience smooth and stress-free.

I highly recommend Caroline to anyone seeking support with website design, digital content creation, and business setup.

Man standing by a harbour

Damian Lake

I was initially quite apprehensive, as this was my first website and I didn’t really know what to expect. Caroline was brilliant and guided me through the entire process. I was really impressed with how quickly she responded to my emails, and her extensive knowledge was clear throughout. Her feedback was honest, constructive, and extremely helpful, and she always took the time to explain any technical jargon so that I fully understood.

I particularly liked the way she made sure I was completely happy before the website went live. It’s also reassuring to know that I can continue to ask for her support in the future if needed.

I would definitely recommend Caroline, and I’d like to take this opportunity to say, “thank-you.”

Neil Coghlan

Working with Caroline Mathews at My Super VA has been an absolute game-changer for my business venture, The Power of Change. Her incredible knowledge, understanding, and vast experience have been instrumental in guiding me through the process of creating a professional, functional, and visually stunning website.

 

Caroline’s expertise goes beyond aesthetics—she ensures that every essential tool and feature is integrated seamlessly, enabling me to focus on what I do best: coaching and supporting my clients. Thanks to her attention to detail and ability to stress-test the functionality of the website, I feel confident knowing the administrative side of the business is set up for success.

 

Her support has been so efficient that I was able to launch my business an entire month earlier than planned. I can’t recommend Caroline highly enough—her dedication and expertise make her an invaluable partner for anyone looking to bring their business vision to life.

Charlotte Reed

Let Yourself Grow Coaching

I am thrilled with the website that Caroline Mathews designed for me.

She listened to my ideas and brought them to life in a way that exceeded my expectations.

Throughout the process, she was prompt in her responses and incredibly patient, taking the time to explain what would work best for my site.

Her expertise and dedication made the entire experience smooth and enjoyable. I couldn’t be happier with the final result and would wholeheartedly recommend her services.

Billie Morris

Caroline was brilliant! She helped me through the whole process of setting up my first webpage.

Nothing was too much trouble. Caroline is very thorough and great with her quick response times.

I really couldn’t have done it without her. I am so happy with my very professional looking webpage. 

I will definitely be using My Super VA again when I need to.

Thank you Caroline.

FAQ

How long does it take to build a website?

It depends almost entirely on how prepared you are! When a client comes to me with everything ready – content written, images sorted, clear idea of what they want – I’ve been known to turn a website around in as little as two weeks. The more organised you are, the faster we can move. If content is still being written or decisions are still being made along the way, the process naturally takes longer. That’s why I send a checklist of everything you’ll need before we start – so nothing holds us back once we get going.

Do I need to provide my own content and images?

Not necessarily – I can help with both. If you’re stuck on what to write I can help you shape your copy in a way that works for SEO as well as sounding like you. I can also source images based on your brief. The more you can share about yourself, your business and what makes you different, the more personal and authentic your website will feel.

Will my website work on mobile phones and tablets?

Yes, absolutely. Every website I build is fully responsive, which means it automatically adapts to look great on any device – desktop, tablet or mobile. This is essential, as most people will visit your site on their phone.

Do I need any technical knowledge to manage my website after it’s built?

No – and that’s something I feel strongly about. Once your site is live I’ll record personalised how-to videos showing you exactly how to make simple updates yourself, so you’re never dependent on a designer for small changes. If you need anything more complex doing, I’m always here to help.

What happens if something goes wrong with my website after launch?

I offer monthly website maintenance packages starting from £40 per month, covering security updates, plugin updates and backups. If you’re on a maintenance package I’m your first port of call for anything that goes wrong. If you’re not on a package, I’m still happy to help – just get in touch and we’ll sort it out.

Do I need to sort out my own hosting and domain name?

Yes – I recommend keeping hosting and domain ownership in your own name so you always have full control of your website. I’ll guide you through the whole process and recommend the best options for your budget. I always recommend SiteGround as they offer excellent value, great customer support, and a significantly reduced rate for the first year.

Can I add more pages to my website later?

Absolutely – your website can grow as your business does. Starting with five pages is a solid foundation, and adding a blog, new services pages, or additional content later is very straightforward.

I’m not based in the UK – can you still build my website?

Yes! Although I’m based in Hertfordshire, I work with clients across Europe and beyond. Everything is done remotely so location is no barrier at all.

How do I prepare for a website build?

Once you book, I’ll send you my Website Planning Worksheet to work through before we start. It covers everything from your goals and core pages to branding, tech setup  – so you arrive at our first call with a clear picture of what you need. It makes the whole process smoother and means your website truly reflects your business from day one.

What do I need to have in place before we start?

Ideally you’ll have a clear idea of your brand colours, your target audience, and what you want your website to achieve before we start building. The clearer you are on those things, the more your finished site will really work for your business. Not sure where to start? That’s exactly what our free discovery call is for.

Ready to Get Started?

Not sure where to begin? Book a free 30-minute Zoom call and let’s chat about your goals.