SEO stands for Search Engine Optimisation. In plain English, it’s the process of making sure Google understands what your website is about, who it’s for, and why it should show your site to people who are searching for your services.
A one-off SEO setup is ideal if:
- Your website is live but you’re not getting much organic traffic
- You’re not sure whether your site is set up correctly for Google
- You built your site yourself and SEO felt too technical to tackle
- You had a website built and SEO wasn’t included or was only partially done
- You want a clear content direction so you know what to blog about going forward
You don’t need an ongoing monthly retainer to make a real difference. Getting the foundations right – once, properly – can have a significant impact. One client saw measurable improvements in their traffic within four weeks of their SEO setup.