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About Me

From VA to Digital Content and Website Design

I’ve been working as a Virtual Assistant since 2001, building on a diverse background in administration – from secretary and PA to bid development specialist and office manager.

In 1999, I ventured into entrepreneurship with a dog walking and boarding business, while also designing a sighthound‑specific dog coat. I had it manufactured and sold through a website I launched for sighthound accessories – my first taste of combining creativity with online business. By 2001, I was balancing these ventures with part‑time VA work for a semi‑retired lawyer.

After health challenges, I transitioned into full‑time Virtual Assistant work in 2014. I initially worked as an associate for my mentor, Vee Tanner, at My Super VA. In 2017, I took over the business and have continued to provide independent VA services ever since.

In recent years, I’ve expanded into digital content and website design, combining my VA expertise with creative skills to support coaches and service providers online.

Beyond Work

Outside of business, I enjoy walking my dogs, reading, writing, and supporting sighthound rescues such as Galway SPCA, Forever Hounds, and Kim’s Home. Rescue lurchers have been part of my life since 1976, and they remain my biggest passion.

Caroline Mathews

Business Owner

Digital Product and Content Designer ¦ Website Designer ¦ Virtual Assistant

I do pretty much everything myself because my Junior Office Assistants have a dubious work ethic. 

Frank and Betty

Junior Office Assistants 

Lazy.

Don’t take their jobs seriously.

Spend most of the work day snoozing on the sofa.

Only in employment because they are adorable. So that’s on me.

At the Park

On the beach

‘Working’

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